Hey Champs!! As a web developer we all need to know about how to rank our masterpiece(website) in google or any other web browser. To get more traffic there comes SEO Search Engine Optimization. Without making any delay, let’s dive in and learn what is SEO, what are the components of SEO and How to rank our website in google.
What is SEO?
SEO is called Search Engine Optimization which is optimizing the structure and the content to increase the visitors and get more web traffic.
Whenever you search on google or any other web browser, based on your provided keyword the pages will list down. First few url, will get more traffic than the below one’s.
What are the Components of SEO?
There are three components of Search Engine Optimization:
- On page SEO
- Off page SEO
- Technical SEO
On Page SEO:
On page SEO is to make your website have relevant content to people who are searching for it. Keywords should be placed on title, meta description, slug(url), header and the content.
Keyword: Keyword is a word or a group of words that is used to search the content which the user/audience is searching for.
Off Page SEO:
Off page SEO is showing the website and its pages are authorized and trustworthy by getting backlinks from other websites.
Backlinks: Backlinks are the hyperlinks from one website to another.
Technical SEO:
Technical SEO is making the website good in technical aspects like loading speed, well organized structure, accessible by google. Search Engine values this aspect because whenever the user visits the website, if the page loads very slow then user won’t like to wait so search engine takes this load speed as mandatory.
Keyword Search:
To search the best keyword for your content use the tools like Google Keyword Planner, SE Ranking, SEMrush and Ahrefs.
How to Search the Perfect Keyword?
- Search Volumn
- Keyword Difficulty
- Relevance
- Search Intent
So, Let’s take a quick example to figure out how to find the best keyword. Let’s take “Wordpress Website” as a keyword, according to the data 22.2K people searching for content by using this keyword.
Search Volume: Number of people who searched using this word.
Keyword Difficulty: It says that using the keyword in a website is easy or hard.
Relevance: Check whether the keyword is relevant to our content or not.
Search Intent: Represents the purpose of the search by user.
Search Intent has 4 different Categories. They are:
- Navigational: Keywords that pointouts to the website like youtube, facebook, instagram etc.
- Informational: General research to get the information.
- Commercial: Related to purchase like information or making a payment.
- Transactional: Specific action or closely related to purchase or to make a decision after research.
On Page SEO:
Making the website more relevant to get more web traffic by placing keywords in the right place.
Keywords should be placed on:
- Title tag: Add main target keyword and also brand name at the end.
- Meta Description: Preview of the inner content and should have target keywords.
- URL: Slug
- Main Content: Heading and body should have the target keywords.
- Image alt text and file name should have the target keyword.
Technical SEO:
Optimizing websites in all technical aspects to improve website ranking and user experience.
Before stepping into Technical SEO, learn about how google search works. There are three stages of google search:
- Crawling: Google Downloads text, image, videos from the pages of our website.
- Indexing: Google Analyze the text, image and video from the pages and store the information in the large database called google index.
- Serving Search Results: It returns the information when a user searches using the keywords.
Main aspect of technical SEO is making the website more structured and improving its visibility and performance. How to do it? Just by running a site audit.
Run a Site Audit:
There are a lot of site audit websites to check whether the website has a healthy score. Eg, google lighthouse, pageinsight, semrush, aherfs etc.
Off Page SEO:
Off page SEO is completely based on backlinks. Domain Authority score and backlink counts helps the website to rank in google.
Domain Authority:
Domain Authority is based on the count of internal and external urls or links you have in your website. If the website has multiple links from the top website then your score will be increased. It also verifies whether the backlinks are valid or false.
How to get the backlink?
To get the backlinks, start outreach via email to reach the brand. By posting a guest post on some other website by providing our website link so that we can get the backlink for our website.
Final Thoughts
SEO is a marathon. How much you optimize your website effects on ranking the site to the top. So, the three components of the SEO is more important to make it a good website. Track your progress, adapt, and stay consistent. No excuses, just results.
Have any doubt? Drop a comment below. Let’s level up together!